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A tool for founders · Free

Everybody told you to use it. Nobody told you what for.

I had it for a year before it was worth much. It answered whatever I asked, and none of it touched the parts of my week that were actually expensive. What finally moved was starting with the week instead of the tool. This is that hour.

What comes up in the room

I don't think the tool is the problem. I think it's the blank box.

I run a mastermind for founders, and this surfaces in nearly every room. Someone has built a real company, they carry a team and a payroll and a calendar that mostly belongs to other people, and they've quietly decided this whole thing is overhyped. When I ask what they tried, it was a question they could have googled.

None of them had a wrong idea about what it does. They had no idea where it fit a week like theirs, and a list of use cases was never going to tell them, because their week isn't on anybody's list.

So this starts from the other end, with the last seven days of your own calendar.

The hour

Eight phases, one sitting.

You answer questions, it does the work, and by the end there are things running that weren't running before.

The usual first hour

"What can you help me with?" A list of twelve generic capabilities. You pick one, try it, it's fine, you close the tab.

This one

"What did you do more than twice last week? What did you do at 9pm that you resented?" Then a ranked table of where it genuinely helps, and the honest list of where it won't.

One is a brochure. The other is a diagnosis.

  1. 1

    The audit

    Eight questions about your last seven days. Then a scored table: hours it costs you, how much you hate it, how well this actually works. Including a straight answer on what to skip.

  2. 2

    A memory

    The step nearly everyone misses. A context file holding who you are, what you're building, and the people you'll mention constantly, so you stop reintroducing yourself every conversation. Everything else improves once this exists.

  3. 3

    What never gets pasted

    Client information, anything you're under obligation to protect, anything that would hurt if it surfaced. Three rules you can remember, plus the habit of checking whatever you'd act on.

  4. 4

    One real win

    The top item from your own table, done for real with your own material. Not a demo. You need to feel it once.

  5. 5

    How to make it better

    You edit what it made. It reads your edits as rules and writes them down. This is the habit that separates people who get value from people who give up, and almost nobody stumbles into it.

  6. 6

    Goals, and something that holds you to them

    Three goals, what done looks like, and a weekly check-in that reads your calendar before it asks how the week went.

  7. 7

    The part of life that isn't work

    Travel, money, the kids' logistics, the research you've been meaning to do for months. One of them set up before you finish.

  8. 8

    What comes next

    Where to go after this, in order, based on what it learned about you. Including which things aren't for you.

The accountability piece

Your calendar doesn't lie.

Most goal trackers ask how the week went. You tell them what you wish were true, they record it, and everyone feels fine.

This one looks first. It reads where your hours actually went, works out which of your three goals got any of them, and then asks about the one that didn't. By name, specifically, and only one question.

When something has sat untouched for three weeks, it says so rather than letting it drift. And it holds open the possibility that you set the wrong goal in the first place. Dropping something on purpose gets recorded as a decision, not a failure, which is the part most systems get backwards.

Free, and yours in about ten seconds

Send it to me.

Two prompts. The first is the hour itself, and it sets up the second one as a weekly job before you finish. You need an account with Claude or something like it, and nothing else.

No course, no drip sequence. Drop your email and the next page has both of them.

  • Set aside an hour. Most of it is answering questions about your own week.
  • Nothing to install. You'll finish with a context file, one piece of finished work, a goals dashboard, and two things running on a schedule.
  • Works whether you're starting from zero or you've been poking at this for a year without much to show for it.
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Where this sits

There are four of these, and order matters.

Each one assumes the last. Doing them out of sequence is how people end up with a lot of setup and nothing running.

  1. The Solo Hot Seat

    Twenty-five minutes with the questions nobody asks you anymore. No AI at all. Start here if what you need is a better question rather than a faster answer.

  2. The First Hour

    Where AI fits your week, a memory, one real win, and goals with a check-in that has teeth.

  3. Find Your Voice

    Builds a profile from your own writing, so drafts sound like you instead of like a machine. Do this before anything goes out under your name.

  4. The Weekly Harvest

    If you're recorded a lot, this reads your week of calls and turns what you already said into content. Needs the voice profile first.

All four are free and each one stands on its own, though they compound in that order. All of them are here.

Eric Farewell

Don't want to do this alone?

The hour runs without me, and that is deliberate. It will set your week up and hold you to three goals. It will not sit across from you when the honest answer is that you picked the wrong three. That is what the Royals Mastermind is for.